Customer Insights Overview
March 17 @ 10:00 am - 10:30 am| Free
For organizations with many separate applications running their business, maintaining a unified picture of customers can be cumbersome. Historically, companies might spend significant time and energy building out a data warehouse, or perhaps even leverage a master data management (MDM) system. However, in the last few years the concept of a customer data platform (CDP) has been gaining ground, and Microsoft’s solution to a CDP is Dynamics 365 Customer Insights. In this short webinar, we will examine what a CDP provides, especially as differentiated from data warehouses and MDM, and discuss the specific value that Customer Insights can offer.