Sam Richter, sales expert, speaks at Boyer’s Making Businesses Better event

Boyer & Associates’ latest event was a huge hit! We hosted our spring Making Businesses Better event on April 17 to a packed room at the Microsoft Technology Center in Edina. The event featured top keynote speaker Sam Richter and drew a full house of 70 attendees.

Richter is an expert on sales intelligence and author of the best-selling book, “Take the Cold Out of Cold Calling.” He has been featured in Forbes, CNN, and USA Today and is one of the nation’s Top 25 Most Influential Sales Leaders.

For our April event, he presented his popular program, “Every YES Begins With a KNOW.” The event was well-received and attendees left with a wealth of knowledge on how to increase their sales-savvy skills and create profitable relationships.

Richter discussed the importance of researching prospects before an in-person meeting to capitalize on that all-important first impression.

To that end, he provided the audience with several helpful tips on how to make the most of online searches. Whether looking for information on Google, LinkedIn, Facebook or elsewhere, knowing the right shorthand tricks makes all the difference in getting valuable information.

Attendees also received three months free to Richter’s Know More University. This online course offers a refresher of what he discussed at the event as well as a more in-depth look at other digital resources available.

If you were unable to attend the event, you can still register for the Know More University for a monthly cost of $45.

Boyer & Associates’ next Making Businesses Better event will be June 8 on cloud options. Watch our events page for details coming soon.